One of the most “trendy” drinks is making its way through our 30A and Panama City Beach communities. With it’s mystical branding and a flavor-packed taste, Noli South is taking our community by storm. As an organic and locally produced “booch” we wanted to take some time to highlight some of the amazing things this company is accomplishing… and really wanted to help answer the popular question, “what the hell is kombucha anyway?!”